Ubisoft staff push back as company continues to big up blockchain

A fresh discussion of blockchain technology has been given a mixed reception by Ubisoft employees.

The statement by Ubisoft, posted on an internal forum, was designed to “answer key questions about blockchain and communicate as clearly as possible,” a Bloomberg [paywall] report has stated.

There’s no detail on what exactly staff were told, but the response to the post was said to include hundreds of negative comments on the idea in general.

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“You know what else makes a lot of money? Making fun spectacular ground-breaking blockbusters. Why don’t we focus on that instead?” one staff member wrote.

A Ubisoft spokesperson responded that the company had seen both positive and negative feedback, which it would take on board.

“Ubisoft’s Strategic Innovation Lab has received a lot of feedback, and we take the encouragement as well as the concerns to heart,” a spokesperson told Eurogamer. “How players can benefit is and always will be at the core of our thinking. At Ubisoft, we value these internal exchanges and think they help make our games and our company stronger.